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The Bright Data alternative without the platform tax
Bright Data prices the proxy layer as part of a full data platform. If you are calling them as a proxy endpoint, you are paying for a stack you never touch. ProxyGen runs from $2.00/GB down to $1.19/GB, with no subscription and bandwidth that never expires.
- 195+ countries
- No subscription
- Bandwidth never expires
- Residential, mobile, ISP, datacenter
Their $1,999 / 798 GB plan at the promotional rate currently shown on their own pricing page. At list price that same tier is $5.00/GB, which puts us 76% below it.
Why teams move to ProxyGen
Half the cost, and that is their sale price
$1.19/GB against the $2.50/GB they are currently discounted to, and against $5.00/GB at list. Our number is a standing price, not a coupon, so it is still there after their promotion ends.
Buy once, not every month
Their plans are monthly. Ours is a purchase. A 798 GB plan you only half-used is gone at the end of the cycle; the same gigabytes bought here are still sitting in your account next quarter.
Volume pricing you can actually read
Our curve is published all the way down. Above a terabyte theirs stops being published and becomes a custom quote, which means a sales call before you learn the number you are budgeting against.
ProxyGen compared with Bright Data
Every Bright Data figure below was read off their own published pricing page in September 2026. Prices change, so check the source before you decide.
| Volume or feature | ProxyGen | Bright Data |
|---|---|---|
| Pay as you go | $2.00/GB | $8/GB list, $4/GB on their current promo |
| Around 100-150 GB | $1.70/GB (100 GB) | $3.50/GB ($499 / 141 GB, promo) |
| Around 800 GB - 1 TB | $1.19/GB (1 TB) | $2.50/GB ($1,999 / 798 GB, promo) |
| Above 1 TB | $1.19/GB and volume pricing continues | Not published, custom quote only |
| Price stability | Standing published price | Current rate is a 50% promotion |
| Billing model | One-off purchase, no subscription | Pay as you go or monthly plan |
| Unused bandwidth | Never expires | Depends on the plan chosen |
| Free trial | 200 MB, no deposit | Deposit match on first payment |
| Beyond proxies | Proxy infrastructure only | Unlocker, SERP API, datasets, scraping browser |
Figures taken from brightdata.com pricing, checked September 2026.
What we do not sell. Bright Data also sells products we do not: Web Unlocker, their SERP API, prebuilt datasets and a scraping browser, plus negotiated enterprise contracts with a named account manager. If you need those alongside proxies, buy them there. This page is about the proxy layer.
What the same bandwidth actually costs
Per-gigabyte rates are easy to compare and easy to misread. Here is what the same amount of bandwidth actually costs, in whole dollars, against each of the three residential plans Bright Data publishes. Where their plan size falls between two of our packages we have used the nearest combination that meets or exceeds it, so every row gives you at least as much bandwidth as theirs.
| Volume | ProxyGen | Bright Data | You keep |
|---|---|---|---|
| 141 GB (their $499 plan) | $259.98 for 150 GB | $499.00 | $239.02 and 9 GB more |
| 332 GB (their $999 plan) | $539.98 for 350 GB | $999.00 | $459.02 and 18 GB more |
| 798 GB (their $1,999 plan) | $1,129.97 for 800 GB | $1,999.00 | $869.03 and 2 GB more |
| 100 GB, no plan, pay as you go | $169.99 | $400.00 at $4/GB | $230.01 |
Their column uses the discounted rates currently on their pricing page, not the higher list prices. Our column combines published ProxyGen packages, and none of that bandwidth expires.
A team running 332 GB a month, over a year
Take the middle Bright Data plan, $999 a month for 332 GB, and assume you use roughly all of it. That is 3,984 GB across twelve months.
The difference is not only the total. Their twelve payments are twelve commitments, each one expiring whether you used it or not. Ours are four purchases you can make whenever cash flow suits, and any gigabytes left at the end of the year are still yours in January.
What the numbers above actually mean
You are paying for a platform, not a pool
Bright Data's price carries an unlocking engine, parsing infrastructure, dataset products, a compliance organisation and an enterprise sales motion. If you are calling them as a plain proxy endpoint, none of that is reaching you. That is the entire reason the same gigabyte costs less here.
Compare the promotion, then compare the renewal
Their public pricing currently runs at a 50% discount, and we have used that discounted rate throughout this page rather than the list price. Promotions end. If you are modelling a year of spend, ask what the rate becomes at renewal, because ours has no expiry date attached to it.
At high volume our number is already on the page
Past a terabyte their pricing turns into a custom quote. Ours does not: the published curve reaches $1.19/GB and keeps going with volume. You can budget a 10 TB year against our numbers today, without a sales call and without a contract.
What switching involves
Bright Data zones and ProxyGen packages map onto each other more directly than most people expect. A zone is a credential with targeting attached; so is a package here.
- 1Create a package in the dashboard and take the host, port, username and password. Both services speak standard HTTP CONNECT and SOCKS5, so your client change is a connection string, not a rewrite.
- 2Anything you expressed as a zone setting on their side becomes a username modifier here: country, session type, session id and session duration all ride on the username.
- 3If you use their Web Unlocker or SERP API, leave those where they are and move only the raw proxy traffic. There is no requirement to migrate everything at once.
- 4Buy the smallest package that covers a real day of work, not your current monthly volume. Nothing expires, so buying ahead has no benefit and testing small has no cost.
Questions people ask
Is ProxyGen a drop-in replacement for Bright Data?
For proxy traffic, yes: standard HTTP CONNECT and SOCKS5 with username-based targeting. If you also use Web Unlocker, their SERP API or their datasets, keep those where they are. This page is about the proxy layer.
Why is ProxyGen cheaper per GB?
Because we sell the proxy layer on its own. We run our own edge infrastructure and source pool capacity under the standards on our sourcing page, without the platform, enterprise sales organisation and support structure that Bright Data's pricing has to cover.
What do we pay above 1 TB?
$1.19/GB is the published rate at a terabyte and volume pricing continues from there. Bright Data does not publish a rate above 1 TB, so their answer requires a sales conversation first.
Are you comparing against their list price or their discounted price?
The discounted price, throughout. Their pricing page currently shows a 50% promotion, so that is the fairer comparison and the harder one for us. At list price the gap roughly doubles.
Does the deposit match make Bright Data cheaper for a first purchase?
It can, for that first deposit only, up to their stated cap. It does not change the per-gigabyte rate you pay for the rest of the relationship, which is what the cost table above is measuring.
Do you have city-level targeting like Bright Data?
Yes, on the residential pool, set through a username modifier. Country-level targeting is available across all pool types.
Run one real job through both
The cost table above is arithmetic. What actually decides this is whether the pool works on your targets. Start with 200 MB free, then buy the smallest package and point a real job at it. Nothing expires, so an unhurried test costs you nothing.
Other comparisons
About these figures
Every figure attributed to Bright Data was read off their own published pricing page in September 2026, and where a promotional rate was showing we compared against the promotional rate rather than the higher list price. Pricing changes. If you find something here that is out of date, tell us at compliance@proxygen.io and we will correct it. You can also read where our own IP capacity comes from on our sourcing page.